Archive image: Limca by Lian Chang, via Flickr, CC BY 2.0. Taken in 2007; shows a bottle, not the new Punjab Special Can.
Limca is introducing a limited-edition can in Punjab, extending Coca-Cola India’s state-themed packaging programme after a Haryana edition announced in October.
In a November 3 announcement, Coca-Cola India said the Punjab Special Can is rolling out across the state through its distribution network with Ludhiana Beverages. The packaging draws on Punjab’s culture and heritage.
The company is supporting the release with an Instagram campaign featuring actor Ananya Panday, alongside contributions from artists and creators interpreting the state’s landmarks and everyday life.
The announcement centres on packaging and marketing. It does not specify a new flavour, price, pack size, production quantity or the date when the limited-edition run will end. Availability may differ between outlets as the rollout proceeds.
The Punjab release follows a Haryana-themed can announced on October 27. Both form part of Limca’s programme of collectible editions linked to individual states.
