Hero MotoCorp said its VIDA electric-vehicle business had begun European operations and customer deliveries, announcing the milestone at EICMA in Milan on November 3.
In its stock-exchange filing, the Indian manufacturer said the DIRT.E K3 electric off-roader would be available online with home delivery through partner Elektrorider in ten European markets.
Those markets are Italy, Spain, Germany, France, Slovenia, Slovakia, Romania, Hungary, the Czech Republic and Croatia. The company also plans store sales for the K3 and its VX2 scooter in six of those countries: Romania, Hungary, the Czech Republic, Slovenia, Slovakia and Croatia.
The products do not share the same start date. While the announcement describes K3 availability and the start of customer deliveries, VX2 test rides and retail availability are scheduled for December 2026.
Hero also unveiled the Xpulse 450 and Harley-Davidson X350T, and introduced its Novus Labs mobility-research unit at the show. These product presentations are separate from the European delivery milestone; the filing does not announce Indian retail prices or immediate India availability for the new motorcycles.
Archive: the Rho Fiera Milano area photographed in March 2012; not the November 2026 Hero launch or a VIDA vehicle. Photo: Rho Fiera Milano by Luca Volpi, CC BY-SA 2.0. Source rendition; resized for display and may be cropped.
